Phones, TVs and laptops now fill hours of every day. Below is where that time goes, and how many people want less of it.
01 · 3 stats
How Much Screen Time Does the Average Person Have?
The average internet user spends several hours a day on online media.
4 hours 54 minutes a day go to online media for internet users worldwide.
1 hour 44 minutes of online video a day is what internet users worldwide report.
86.1% of internet users worldwide say they watch TV weekly.
| Medium | Q2 2026 |
|---|---|
| Online video (total) | 1.73 |
| TV (total) | 1.42 |
| Social media | 1.03 |
| Video games (total) | 1.03 |
02 · 7 stats
How Much Screen Time Do Americans Have?
Americans spend many hours a day on screens.
12 hours 1 minute a day is the screen time Americans report.
6 hours 18 minutes a day go to online media for US internet users.
An estimated 2.6 hours a day went to watching TV for Americans 15 and older.
An estimated 74.3% of Americans 15 and older watch TV on an average day.
An estimated 37 minutes daily go to games and leisure computer use for Americans 15+.
64% of Americans estimate their screen time at 5+ hours a day.
44% of Americans say they’re online almost constantly.
| Device | 2026 |
|---|---|
| Smartphone | 245 |
| Connected TV | 172 |
| Laptop | 127 |
| Desktop | 101 |
| Tablet | 76 |
03 · 5 stats
Which Countries Spend the Most Time Online?
Internet users in the Philippines spend more time on online media than in any other country surveyed.
8 hours 18 minutes a day go to online media for Filipino internet users.
266.9 minutes a weekday go to internet use for Japanese in their 20s.
26.5 hours weekly are spent online by Korean internet users in their 30s.
4 hours 30 minutes a day are spent online by UK internet users 18+.
Over 6 hours a day online is what urban Mexican internet users report.
| Country | Q2 2026 |
|---|---|
| Philippines | 8.31 |
| Brazil | 7.69 |
| Nigeria | 7.67 |
| South Africa | 7.64 |
| Mexico | 7.44 |
| Chile | 7.18 |
| Colombia | 6.95 |
| Argentina | 6.89 |
| Kenya | 6.77 |
| U.S.A. | 6.30 |
| New Zealand | 6.27 |
| Turkey | 6.21 |
| Ireland | 6.20 |
| Norway | 6.11 |
| Malaysia | 5.91 |
| U.A.E. | 5.74 |
| Sweden | 5.73 |
| Ghana | 5.67 |
| Thailand | 5.50 |
| Indonesia | 5.48 |
| Australia | 5.16 |
| Canada | 5.15 |
| Portugal | 5.13 |
| U.K. | 5.10 |
| Greece | 5.05 |
| Serbia | 5.04 |
| Spain | 5.01 |
| Singapore | 4.95 |
| Egypt | 4.94 |
| Romania | 4.90 |
| Worldwide | 4.90 |
| Vietnam | 4.79 |
| Italy | 4.78 |
| India | 4.73 |
| Netherlands | 4.71 |
| Israel | 4.71 |
| Morocco | 4.60 |
| Denmark | 4.59 |
| Germany | 4.38 |
| Croatia | 4.33 |
| Saudi Arabia | 4.30 |
| Bulgaria | 4.21 |
| Austria | 4.17 |
| Hungary | 4.15 |
| France | 4.03 |
| Switzerland | 3.96 |
| Belgium | 3.84 |
| South Korea | 3.63 |
| Poland | 3.60 |
| Taiwan | 3.57 |
| Czechia | 3.21 |
| China | 3.17 |
| Hong Kong | 3.02 |
| Japan | 2.22 |
04 · 5 stats
How Does Screen Time Differ by Age and Gender?
Time on online media falls with age for both women and men.
5 hours 23 minutes daily go to online media for women aged 25–34 online worldwide.
An estimated 4.43 hours a day went to watching TV for Americans 75 and older.
An estimated 1.08 hours daily go to games and leisure computer use for Americans 20–24.
15 hours 19 minutes a day is the screen time US Gen Z adults report.
10 hours 49 minutes a day is the screen time US Baby Boomers report.
| Group | Q2 2026 |
|---|---|
| Women 25–34 | 5.39 |
| Men 25–34 | 5.30 |
| Women 35–44 | 4.74 |
| Men 35–44 | 4.69 |
| Women 45–54 | 4.43 |
| Men 45–54 | 4.27 |
| Women 55–64 | 3.79 |
| Men 55–64 | 3.75 |
| Women 65+ | 2.87 |
| Men 65+ | 2.84 |
05 · 7 stats
How Much Time Do People Spend in Phone Apps?
Social media apps take up far more phone time than any other type of app.
About 3.6 hours a day went to apps per mobile user worldwide.
5.3 trillion hours went to iOS and Google Play apps in 2025.
Nearly 2.5 trillion hours went to social media apps worldwide in 2025.
48 billion hours went to generative AI apps worldwide in 2025.
4% more time went to mobile apps in the US versus 2024.
1 hour 55 minutes a day went to TikTok’s app per active user.
9% more time went to Facebook video worldwide than a year earlier.
06 · 4 stats
How Much TV Time Goes to Streaming?
Streaming now gets more US TV time than cable or broadcast.
49.6% of US TV time went to streaming in August 2026.
15.8% of US TV time went to YouTube in August 2026.
Over 1 billion hours of YouTube are watched daily on living room devices worldwide.
37.9 billion Streaming Hours were logged on Roku in Q2 2026.
| Category | August 2026 |
|---|---|
| Streaming | 49.6 |
| Cable | 18.9 |
| Broadcast | 17.5 |
| Other | 14.0 |
07 · 7 stats
How Often Do People Reach for Their Phones?
Many people unlock and check their phones dozens of times a day.
41 daily unlocks was the median for US Android users 18+ studied.
20% of Americans say they check phones 5+ times during home viewing.
84.6% of Americans check their phone within 10 minutes of waking.
71% of Americans check their phone within 5 minutes of alerts.
34% of Irish adults report checking phones at least 50 times daily.
56.4% of Americans use their phone while eating dinner.
60.7% of Americans have texted someone in the same room.
| Activity | February 2026 |
|---|---|
| When you are watching a movie or TV show at home | 20 |
| When you are eating a meal alone | 19 |
| When you are eating a meal with others | 4 |
| When you are in a meeting at work | 3 |
| When you are driving somewhere | 3 |
08 · 6 stats
How Many People Say They Spend Too Much Time on Screens?
Many people say they spend more time on their phones than they want to.
53% of Americans say they spend too much time on smartphones.
70% of Americans 18–29 say their smartphone time is too much.
45% of Americans say they check their phone more than they’d like.
40% of UK internet users 16+ report excess screen time most days.
70% of Irish adults say they tend to use phones too much.
51% of UK consumers say social media often takes longer than intended.
| Age | 2026 |
|---|---|
| Ages 18-29 | 70 |
| 30-49 | 64 |
| 50-64 | 49 |
| 65+ | 25 |
09 · 7 stats
How Many People Try to Cut Back on Screen Time?
Many people have tried to cut back on their phone use.
45% of Americans say they tried cutting smartphone time within a year.
25% of Americans who tried cutting smartphone time call it highly successful.
37% of Americans say they sometimes delete distracting phone apps.
24% of Irish adults set screen time limits on phones last year.
65% of Irish adults switched off an app’s notifications entirely last year.
24% of UK internet users 16+ deleted overused apps within a year.
40% of UK consumers say they actively try cutting social media time.
| Group | 2026 |
|---|---|
| All U.S. Adults | 45 |
| Ages 18-49 | 58 |
| 50-64 | 39 |
| 65+ | 23 |