137 Reddit Statistics for 2026

ByShane Tran Updated on

internet. Google puts it in most of its forum results. Answer engines cite it more than any other domain. The company went public in 2024, turned profitable the next year, and now earns licensing revenue from the same AI firms whose tools quote its users back. 

Here are 137 statistics that show where Reddit stands in 2026.

Top Reddit Statistics

  • Reddit averaged 130.3 million daily active uniques in Q2 2026, up 18% year over year (Reddit Q2 2026 results).
  • Weekly active uniques averaged 514.6 million in Q2 2026, a 24% annual gain (Reddit Q2 2026 results).
  • Reddit posted $804.9 million in revenue in Q2 2026, up from $499.6 million a year earlier (Reddit Q2 2026 Form 10-Q).
  • About 57% of Redditors visited Reddit from outside the United States in the fourth quarter of 2025 (Reddit 10-K).
  • Reddit was the most-cited domain across tracked answer engines between August 2024 and October 2025, at 3.11% of citations (Profound, The Data on Reddit and AI Search).
  • 80% of AI-cited Reddit posts had fewer than 20 upvotes and 70% had fewer than 20 comments (Semrush).
  • 6.9% of user reports were found to be actionable and led to removal in the second half of 2025 (Reddit Transparency Report).

How Many People Use Reddit?

Reddit reports two headline audience numbers every quarter, one daily and one weekly.

1. Reddit averaged 130.3 million daily active uniques in Q2 2026, up 18% year over year (Reddit Q2 2026 results).

2. Weekly active uniques averaged 514.6 million in Q2 2026, a 24% annual gain (Reddit Q2 2026 results).

3. Reddit says it now reaches over half a billion people every week (Reddit Q2 2026 shareholder letter).

Reddit User Growth Statistics

Reddit has reported double-digit annual growth in daily uniques in every recent quarter. The pace looks different depending on whether you count people who are signed in.

4. Daily active uniques reached 126.8 million in Q1 2026, up 17% year over year (Reddit Q1 2026 results).

5. Q4 2025 DAUq averaged 121.4 million, up 19% year over year (Reddit Q4 2025 results).

6. In Q3 2025, daily active uniques stood at 116.0 million, up 19% from 97.2 million (Reddit Q3 2025 results).

7. On the weekly metric, Reddit averaged 493.1 million active uniques in Q1 2026, up 23% (Reddit Q1 2026 results).

8. Q4 2025 averaged over 471 million weekly active uniques, up 24% (Reddit Q4 2025 shareholder letter).

9. A quarter earlier, weekly active uniques stood at 443.8 million, a 21% annual gain (Reddit Q3 2025 results).

10. Reddit ended 2024 at 101.7 million DAUq, 39% growth led by 46% international gains (Reddit Q4 2024 shareholder letter).

11. Reddit crossed 100 million daily active uniques in 2024 (Reddit Q4 2024 shareholder letter).

12. Reddit’s DAUq stood at 73.1 million in Q4 2023, the quarter before its IPO (Reddit Q4 2024 results).

13. New app user retention rose 50% year over year on a relative basis in Q2 2026 (Reddit Q2 2026 shareholder letter).

How many Reddit users are logged in?

14. Reddit averaged 52.6 million logged-in and 77.7 million logged-out daily uniques in Q2 2026 (Reddit Q2 2026 results).

15. Logged-in users grew 7% and logged-out users 27% in Q2 2026 (Reddit Q2 2026 shareholder letter).

Reddit Users by Country and Region

Reddit splits its audience numbers into the United States and everywhere else. The two lines have moved apart.

16. Reddit averaged 53.2 million U.S. and 77.1 million international daily active uniques in Q2 2026 (Reddit Q2 2026 results).

17. U.S. daily active uniques grew 6% year over year in Q2 2026 (Reddit Q2 2026 results).

18. International DAUq climbed 28% year over year in Q2 2026 (Reddit Q2 2026 results).

19. Reddit’s international daily active uniques rose from 60.1 million in Q2 2025 to 77.1 million in Q2 2026, while U.S. daily uniques went from 50.3 million to 53.2 million (Reddit Q2 2026 shareholder letter).

Source: Reddit Q2 2026 Letter to Shareholders, p. 3.

20. U.S. weekly active uniques were 197.2 million in Q2 2026 against 317.4 million internationally (Reddit Q2 2026 results).

21. Reddit’s international weekly active uniques grew from 235.4 million in Q2 2025 to 317.4 million in Q2 2026 (Reddit Q2 2026 shareholder letter).

22. International logged-out daily uniques rose 41% to 47.6 million in Q2 2026 (Reddit Q2 2026 results).

What share of Reddit’s users are outside the United States?

23. About 57% of Redditors visited Reddit from outside the United States in the fourth quarter of 2025 (Reddit 10-K).

24. Reddit reported no more than 57.2 million monthly active recipients in the European Union as of July 2026, averaged over the first half of that year (Reddit DSA disclosure).

25. Reddit reached 60% of UK internet users in May 2025, after 28% year-on-year audience growth (Ofcom, Online Nation 2025).

26. Reddit reached 71% of UK internet users aged 18 to 24 in May 2025 (Ofcom, Online Nation 2025).

Reddit User Demographics

Reddit’s own filings do not break users down by age or gender. Survey data fills that gap for the United States.

What percentage of Americans use Reddit?

27. 26% of U.S. adults said they ever use Reddit in 2025 (Pew Research Center, Americans’ Social Media Use 2025).

28. Reddit use among U.S. adults rose from 22% in 2023 to 26% in 2025 (Pew Research Center, Americans’ Social Media Use 2025).

29. 27% of U.S. internet users say they ever use Reddit (Pew Research Center, Americans’ Social Media Use 2025).

Which age groups use Reddit?

30. 48% of U.S. adults ages 18 to 29 used Reddit in 2025, against 6% of those 65 and older (Pew Research Center, Americans’ Social Media Use 2025).

31. Reddit reaches 35% of U.S. adults ages 30 to 49 and 16% of those 50 to 64 (Pew Research Center, Americans’ Social Media Use 2025).

Source: Pew Research Center, Americans’ Social Media Use 2025, p. 8.

How does Reddit use vary across U.S. adults?

32. 29% of U.S. men use Reddit, compared with 23% of U.S. women (Pew Research Center, Americans’ Social Media Use 2025).

33. 37% of U.S. college graduates use Reddit, versus 15% of those with a high school diploma or less (Pew Research Center, Americans’ Social Media Use 2025).

34. In 2025, Reddit use climbed from 17% of U.S. adults in households earning under $30,000 to 37% of those in households earning $100,000 or more (Pew Research Center, Americans’ Social Media Use 2025).

Source: Pew Research Center, Americans’ Social Media Use 2025, p. 8.

35. Reddit reaches 30% of suburban and 29% of urban U.S. adults, but 18% of rural adults (Pew Research Center, Americans’ Social Media Use 2025).

36. 32% of Democrats and Democratic leaners use Reddit, compared with 22% of Republicans and Republican leaners (Pew Research Center, Americans’ Social Media Use 2025).

37. 44% of Asian American adults use Reddit, compared with 27% of White, 22% of Hispanic and 18% of Black adults; Pew notes its estimates for Asian adults represent English speakers only (Pew Research Center, Americans’ Social Media Use 2025).

Do people get news on Reddit?

38. 9% of U.S. adults regularly got news on Reddit in 2025 (Pew Research Center, Social Media and News Fact Sheet).

39. 35% of U.S. adult Reddit users regularly got news on Reddit in 2025 (Pew Research Center, Social Media and News Fact Sheet).

Subreddits, Posts and Comments

Reddit adds billions of posts and comments to its archive each year, and the company has been pushing to make that content available in more languages.

How many active communities does Reddit have?

40. Reddit hosts over 100,000 active communities (Reddit 10-K).

Reddit does not publish a total subreddit count; the figure above counts only communities it classifies as active.

41. Redditors created 872,589 new communities in the second half of 2025 (Reddit Transparency Report).

42. Reddit banned 605,570 communities for rules violations in the second half of 2025, up 40.47% from the previous six months (Reddit Transparency Report).

43. Spam accounted for 76.7% of Reddit’s community bans in the second half of 2025 (Reddit Transparency Report).

How many posts and comments are on Reddit?

44. Reddit held 26 billion posts and comments as of Q2 2026, 1 billion of them added that quarter (Reddit Q2 2026 earnings call).

45. Reddit’s archive held over 2 billion posts and over 22 billion comments through December 31, 2025 (Reddit 10-K).

46. Reddit users shared 4.4 billion posts and comments across 2025, up 11.3% from 2024 (Reddit Transparency Report).

47. Redditors created 2,210,675,258 posts and comments in the second half of 2025 (Reddit Transparency Report).

48. Redditors exchanged 3,893,884,194 chat messages in the second half of 2025, up 11% from the first half, a rise Reddit attributes mainly to private messages moving into chat (Reddit Transparency Report).

49. Over 90% of all Reddit posts created in the fourth quarter of 2025 were in English (Reddit 10-K).

50. Reddit’s machine translation was live in 35 languages as of December 2025, covering about one billion translated posts (Reddit 10-K).

Reddit Content Moderation Statistics

Reddit publishes a transparency report twice a year covering what gets removed and who removes it. Volunteers and the bots they run handle a large share of it.

51. Reddit removed 154,198,211 posts and comments for any reason in the second half of 2025 (Reddit Transparency Report).

Who removes content on Reddit?

52. Volunteer moderators handled 52.7% of Reddit’s post and comment removals in the second half of 2025; admins handled 44.7% (Reddit Transparency Report).

53. Moderator actions accounted for 40.7% of all content removed on Reddit in the second half of 2025, including chats and messages (Reddit Transparency Report).

54. Automated systems handled 68.6% of all moderator content removals on Reddit in the second half of 2025 (Reddit Transparency Report).

55. Reddit’s new moderator tools ran in over 3,000 communities, which averaged over 30% more active moderators (Reddit Q3 2025 shareholder letter).

Spam is the single biggest driver of admin removals, and appeals run into the hundreds of thousands.

56. Spam drove 54% of all admin content removals on Reddit in the second half of 2025 (Reddit Transparency Report).

57. 6.9% of user reports were found to be actionable and led to removal in the second half of 2025 (Reddit Transparency Report).

58. Reddit admins issued 3,181,420 temporary and permanent account bans in the second half of 2025 (Reddit Transparency Report).

59. Reddit admins issued 1,097,979 account warnings in the second half of 2025 (Reddit Transparency Report).

60. Reddit received 481,416 content appeals and 499,515 account appeals in the second half of 2025 (Reddit Transparency Report).

61. Reddit actioned 878 Moderator Code of Conduct reports across communities in 25 countries in the second half of 2025 (Reddit Transparency Report).

62. Reddit received 69,154 copyright takedown notices in the second half of 2025, up 17% from the previous six months (Reddit Transparency Report).

63. Government and law enforcement agencies in 28 countries sent Reddit 169 content removal requests in the second half of 2025 (Reddit Transparency Report).

Reddit Revenue and Financial Statistics

Reddit went public in March 2024 and now files quarterly results. Advertising still supplies most of the money.

How much revenue does Reddit make?

64. Reddit posted $804.9 million in revenue in Q2 2026, up from $499.6 million a year earlier (Reddit Q2 2026 Form 10-Q).

65. Advertising brought in $761.6 million of Reddit’s Q2 2026 revenue; other revenue was $43.3 million (Reddit Q2 2026 Form 10-Q).

66. Reddit’s ad revenue grew 64% year over year in Q2 2026, while other revenue grew 24% (Reddit Q2 2026 shareholder letter).

67. The U.S. supplied $638.1 million of Reddit’s Q2 2026 revenue against $166.8 million internationally (Reddit Q2 2026 results).

How much does Reddit make per user?

68. Reddit’s Q2 2026 average revenue per unique was $11.85 in the U.S. and $2.26 internationally, $6.18 globally (Reddit Q2 2026 results).

Is Reddit profitable?

69. Reddit swung to $529.7 million in net income in 2025 after a $484.3 million loss in 2024 (Reddit 10-K).

70. Reddit earned $252.8 million in net income in Q2 2026, against $89.3 million a year earlier (Reddit Q2 2026 Form 10-Q).

71. Adjusted EBITDA hit $342.8 million in Q2 2026, a 42.6% margin (Reddit Q2 2026 results).

72. Reddit’s GAAP gross margin reached 91.3% in Q2 2026, up 50 basis points year over year (Reddit Q2 2026 results).

73. Reddit spent $231.3 million on research and development in Q2 2026, more than the $195.9 million it spent on sales and marketing (Reddit Q2 2026 Form 10-Q).

74. Of Reddit’s $101.0 million in Q2 2026 stock-based compensation, $65.9 million sat inside research and development (Reddit Q2 2026 Form 10-Q).

75. Reddit crossed $1 million in revenue per employee in Q2 2026, measured as the last four quarters of revenue divided by average headcount over the same period (Reddit Q2 2026 shareholder letter).

76. Reddit guided Q3 2026 revenue to $860 million to $870 million and adjusted EBITDA to $385 million to $395 million (Reddit Q2 2026 results).

77. Reddit’s full-year revenue was $2.20 billion in 2025, $1.30 billion in 2024 and $804.0 million in 2023 (Reddit 10-K).

Source: Reddit, Inc. Form 10-K for fiscal year 2025, Note 3 — Revenue, p. 81.

78. Reddit’s 2025 adjusted EBITDA was $845.1 million, up from $298.0 million in 2024 (Reddit 10-K).

79. Reddit’s stock-based compensation fell to $343.2 million in 2025 from $801.6 million in 2024 (Reddit 10-K).

80. Reddit employed 2,555 full-time staff at the end of 2025, up from 2,233 a year earlier (Reddit 10-K).

81. Reddit sold 18,576,527 shares at $34.00 in its March 2024 IPO, netting $600.0 million (Reddit 10-K).

82. Reddit bought back 1.5 million shares in Q2 2026 for $235 million, averaging $157.57 a share (Reddit Q2 2026 results).

83. Reddit committed to spend $880.0 million with AWS between July 2026 and June 2029 (Reddit Q2 2026 Form 10-Q).

Reddit Advertising Statistics

Reddit has been expanding its ad products and reporting performance gains across them.

84. Reddit’s active advertisers grew over 70% year over year in Q2 2026, COO Jen Wong said on the July 30, 2026 earnings call (Reddit Q2 2026 earnings call).

85. Reddit’s scaled sales channel covering mid-market and SMB advertisers doubled its revenue year over year in Q2 2026 (Reddit Q2 2026 earnings call).

86. Conversion volume on Reddit ads grew over 100% and click volume over 30% year over year in Q2 2026 (Reddit Q2 2026 earnings call).

87. Reddit ad click-through rates rose over 40% year over year in Q2 2026 (Reddit Q2 2026 shareholder letter).

88. Revenue from Reddit’s Dynamic Product Ads and app install ads each more than doubled year over year in Q2 2026 (Reddit Q2 2026 earnings call).

Reddit measures two of its newer ad products against the prior quarter.

89. Advertisers using Reddit Max grew over 60% from Q1 to Q2 2026, while Max revenue grew over 150% (Reddit Q2 2026 earnings call).

90. Reddit’s Ads API revenue grew over 40% from Q1 to Q2 2026, and more than half of the company’s revenue now comes from credit line relationships (Reddit Q2 2026 earnings call).

These cover single ad products, from running counts to internal tests.

91. More than 500 accounts had integrated Reddit’s Shopify connection by Q2 2026, after it became generally available in May 2026 (Reddit Q2 2026 earnings call).

92. In Reddit’s own testing, its six-second engaged video objective lifted view-through rate over 130%, raised completion rate over 70%, and cut cost per six-second view 80% with autobidding (Reddit Q2 2026 earnings call).

93. Reddit Max campaigns for app ads cut cost per action 15% on average and raised results volume 28% in beta tests (Reddit Q2 2026 earnings call).

94. Reddit reported a 22% lower cost per action from App Event Optimization, an ad product its Q2 2026 shareholder letter lists as generally available (Reddit Q2 2026 shareholder letter).

Reddit also reports results from outside measurement firms.

95. Reddit reported over 2x incremental return on ad spend from performance outcomes for retail advertisers against the North American media plan average, in TransUnion attribution findings across 24 brands (Reddit Q2 2026 shareholder letter).

96. A Reddit-commissioned TransUnion marketing-mix meta-analysis found retail advertisers in EMEA averaged 7x return on ad spend on Reddit from January 2023 to December 2025 (Reddit Q2 2026 shareholder letter).

97. Research from Attain and Circana found Reddit delivered 1.5x higher return on ad spend for CPG advertisers than other social platforms on average across the U.S. and Western Europe (Reddit Q2 2026 earnings call).

Reddit and Shopping Decisions

Most figures in this section come from surveys Reddit ran or commissioned, and one is Reddit’s own measurement of its platform. Read them as the company’s own research.

Do people use Reddit to research purchases?

98. Half of U.S. shoppers say they verify AI recommendations on Reddit, according to Reddit’s own Path to Purchase 2026 survey of 13,956 U.S. monthly social media, LLM and e-commerce users (Reddit for Business).

99. In Reddit’s own 2026 survey, 60% of U.S. Reddit users trusted Reddit to verify AI recommendations versus 53% who trusted family or friends (Reddit for Business).

100. More than 1 in 5 shoppers now add Reddit directly to their search queries, Reddit’s own Path to Purchase 2026 survey of monthly social media, LLM and e-commerce users found (Reddit for Business).

101. Reading real-world experiences is 2x more likely to be the top factor in a U.S. purchase decision than reviews from professional critics or influencers, per Reddit’s own 2026 survey (Reddit for Business).

102. 84% of surveyed U.S. Reddit shoppers feel more confident in their purchase decisions after researching on Reddit (Reddit Q1 2026 shareholder letter).

103. Around 40% of conversations on Reddit are commercial in nature, Reddit said in Q1 2026 (Reddit Q1 2026 shareholder letter).

104. About 80% of surveyed Reddit users say some questions can only be answered by humans, not AI summaries (Reddit Q2 2025 shareholder letter).

Reddit in Google and AI Search

Reddit links turn up in two places marketers watch: Google’s forum block, and the answers generated by AI tools.

How often does Reddit appear in Google results?

105. When Google shows its Discussions and forums block, Reddit is in it 83.9% of the time worldwide (Ahrefs).

106. Google’s Discussions and forums feature appeared in 11.7% of 145 million U.S. search results (Ahrefs).

107. Early August 2026 data put Reddit in 86.1% of Discussions and forums results (Ahrefs).

108. Reddit lost 64.2 SISTRIX visibility points across Google’s March 2026 core update (Amsive). The same analysis notes Reddit recovered after the update.

109. Organic search drove 57.39% of reddit.com desktop visits worldwide in August 2026 (Similarweb).

How often do AI tools cite Reddit?

110. Reddit was the most-cited domain across tracked answer engines between August 2024 and October 2025, at 3.11% of citations (Profound, The Data on Reddit and AI Search).

111. Reddit ranked 1st on Perplexity, 2nd on ChatGPT, Google AI Overviews and Grok, 3rd on Google AI Mode, but 31st on Microsoft Copilot (Profound, The Data on Reddit and AI Search).

112. Between August 2024 and June 2025, Reddit took 6.6% of Perplexity citations, 2.2% of Google AI Overviews citations and 1.8% of ChatGPT citations (Profound, AI Platform Citation Patterns).

Source: Profound, AI Platform Citation Patterns — 680 million citations analyzed, August 2024 to June 2025.

Semrush counts something different: how many answers contain at least one Reddit link, rather than Reddit’s share of all citations.

113. 12.6% of SearchGPT answers contained a Reddit link (Semrush).

114. Reddit appeared in 9% of Google AI Mode responses (Semrush).

115. Only 3.5% of Perplexity answers included Reddit, but at average position 3 (Semrush).

116. 80% of AI-cited Reddit posts had fewer than 20 upvotes and 70% had fewer than 20 comments (Semrush).

117. As of October 2025, AI engines cited Reddit posts averaging about 900 days old (Semrush).

Reddit Search and Reddit Answers

Reddit has been building its own search alongside an AI answer product called Reddit Answers.

How many people search on Reddit?

118. Over 80 million people searched directly on Reddit every week in Q4 2025, up from 60 million a year earlier (Reddit Q4 2025 shareholder letter).

119. Reddit Answers grew from 1 million weekly active uniques in Q1 2025 to 7 million in Q3 and 15 million in Q4 (Reddit Q4 2025 earnings call).

120. Reddit Answers averaged 6 million weekly active uniques in Q2 2025 (Reddit Q2 2025 shareholder letter).

Source: Reddit Q4 2025 earnings call transcript — the three quarters Reddit gave on that call. Reddit’s Q2 2025 figure comes from a separate letter, cited above.

121. Reddit Answers daily query volume rose over 20% quarter over quarter in Q3 2025 (Reddit Q3 2025 shareholder letter).

122. Reddit counts nearly 50 million “scrollers” who come for their communities and 60 million “seekers” looking for answers (Reddit Q2 2025 shareholder letter).

123. Reddit’s feed models use about 10% of user activity as signal, CEO Steve Huffman said in July 2026 (Reddit Q2 2026 earnings call).

Reddit’s AI Data Licensing and Lawsuits

Reddit sells access to its archive, and it is suing companies it says took that archive without paying. The licensing money sits in a line the company calls other revenue.

How much does Reddit make from AI data licensing?

124. Reddit’s other revenue, the line that holds content licensing, was $140.0 million in 2025, $114.7 million in 2024 and $15.2 million in 2023 (Reddit 10-K).

125. Reddit attributes the rise in other revenue to licensing deals signed in 2024 and 2025 (Reddit 10-K).

126. Other revenue reached $43.3 million in Q2 2026 against $34.8 million a year earlier, and $82.0 million for the first half of 2026 (Reddit Q2 2026 Form 10-Q).

127. Reddit held $143.7 million in remaining performance obligations at the end of 2025, mostly long-term licensing contracts (Reddit 10-K).

128. That licensing-heavy backlog stood at $92.1 million on June 30, 2026 (Reddit Q2 2026 Form 10-Q).

129. Reddit expects $62.0 million of that backlog in the rest of 2026 and $30.1 million in 2027 (Reddit Q2 2026 Form 10-Q).

130. Reddit disclosed $203.0 million in January 2024 data licensing contracts running two to three years (Reddit Form S-1).

131. Reddit expected at least $66.4 million of that contract value to land in 2024 (Reddit Form S-1).

132. Reddit says substantially all of its licensing contract value comes from just two partners (Reddit 10-K).

Who is Reddit suing over scraping?

133. Reddit’s amended New York complaint names four scraping and AI defendants (Reddit v. SerpApi first amended complaint).

134. Reddit alleges three scraping firms pulled almost 3 billion Google results pages containing Reddit content during a two-week span in July 2025 (Reddit v. SerpApi first amended complaint).

135. Reddit alleges Anthropic’s bots accessed its content more than 100,000 times after Anthropic said it had stopped (Reddit v. Anthropic complaint).

How much does Reddit charge for API access?

Reddit’s paid API dates back to the 2023 pricing change that ended free high-volume access.

136. Reddit priced high-volume Data API access at $0.24 per 1,000 calls from July 2023 (Reddit).

137. From July 2023, Reddit’s free Data API tier allowed 100 queries per minute per OAuth client id and 10 per minute without OAuth (Reddit).

Conclusion

Most of these numbers trace back to one thing: 26 billion posts and comments that users search, Google surfaces, and AI companies license. That archive is growing by about a billion entries a quarter, and so is the business built on top of it. We will update this page as new numbers come out.